I started Admentus over 20 years ago — not as a coach, but as a one-person consulting practice.  Back then, I was doing fractional CTO work, designing tech solutions for clients … while also handling every sales call, doing the client work, sending invoices, and trying not to burn out.

Just like many of the solopreneurs and boutique firms I help now, I was doing it all — and running hard just to stay in place.

Along the way, I kept hearing the same question from clients: “Can you help us fix our tech?”

But what I learned — both from my own business and theirs — was that tech was rarely the real problem.

The real issue was always the same: the business had no systems.

Everything ran through one person. Nothing was repeatable. And when things broke, they broke hard.  That’s when I made a shift.

I stopped trying to fix symptoms with tech, and started building systems first — even if we had to do them manually at first.

Only after the systems were working did we layer on automation to make things smoother, faster, and less dependent on a single person.

That mindset is still at the core of what I do now.  It’s not about chasing tools or shiny trends.

It’s about building business systems that actually work — and that scale with you.